Cross-functional
Leadership
Bridging engineering and business interests to drive strategic initiatives forward
Connections, insights and experience across:
B2B SaaS, Streaming, Video, AV Hardware,
EdTech, Media Analytics and Conversational AI
Experienced Leadership,
Fractional Flexibility
For Early and
Growth Stage
For Late Stage and
Post IPO
GTM Strategy
Pricing & Packaging
Market Analysis
OKR Ideation
Strategic Negotiation
M&A Strategy and Evaluation
Partnership Sourcing
Partnership Management
Market Analysis
Thought Leadership
Domain Expertise
B2B SaaS GTM
EdTech and HRTech
Streaming, Video
& AV
Media, Publishing & Advertising
Analytics
Two decades of experience, networking & thought leadership
About
Mike Rich brings more than 20 years experience leading high visibility initiatives combining business and technical disciplines. Mike drives successful outcomes on the C-suite's top objectives through collaboration, analysis, debate and focus.
Digital innovation is at the center of Mike's career.
At Comscore, Mike led first-of-its-kind data analytics product development and GTM planning in streaming video, social media, OTT, gaming and more. He developed solutions for many of the world's largest brand advertisers and broadcasters including Microsoft, Fox, Sony, Hulu, EA, Activision and more.
At Panopto, Mike pioneered "meeting intelligence" use cases - extracting metadata from spoken word transcripts. He built the company's first ISV program and grew it to over 100 active partners, leading to strategic relationships with Zoom, Microsoft, Cisco, Panasonic, Sony, Logitech, Matrox, Extron and dozens more.
Most recently, Mike led Panopto's corporate development and M&A efforts including strategy, inbound, GTM ideation, diligence, integration planning and negotiation.
Mike lives just outside Seattle, Washington with his wife and two kids, where he spends his off time exploring the beauty of the Pacific Northwest and just about anywhere a nonstop flight will take him.
Case Study
B2B SaaS GTM
EdTech company with 1,800 customers
and over 200 million global users
Challenge: The company had not adjusted pricing in three years. The CEO asked Meridian Insights to evaluate pricing, identify additional ideas to increase revenue, and create a plan for implementation across all departments.
Approach: Mike worked cross functionally to consider marketing, sales, service and product implications. Mike conducted market analysis, analyzed internal data, drafted packaging strategy, created wireframes and recommended a communication strategy for customers.
Results: The company is actively implementing the recommendations and the CEO believes "it will yield solid results."
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