Bridging engineering and business interests to drive strategic initiatives forward

Connections, insights and experience across:

B2B SaaS, Streaming, Video, AV Hardware,

EdTech, Media Analytics and Conversational AI

Shanghai city network technology

Experienced Leadership,

Fractional Flexibility

For Early and

Growth Stage

For Late Stage and

Post IPO

GTM Strategy

Pricing & Packaging

Market Analysis

OKR Ideation

Strategic Negotiation

M&A Strategy and Evaluation

Partnership Sourcing

Partnership Management

Market Analysis

Thought Leadership

Domain Expertise

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Database Architecture


EdTech and HRTech

Streaming, Video

& AV

Media, Publishing & Advertising


Two decades of experience, networking & thought leadership


Mike Rich brings more than 20 years experience leading high visibility initiatives combining business and technical disciplines. Mike drives successful outcomes on the C-suite's top objectives through collaboration, analysis, debate and focus.

Digital innovation is at the center of Mike's career.

At Comscore, Mike led first-of-its-kind data analytics product development and GTM planning in streaming video, social media, OTT, gaming and more. He developed solutions for many of the world's largest brand advertisers and broadcasters including Microsoft, Fox, Sony, Hulu, EA, Activision and more.

At Panopto, Mike pioneered "meeting intelligence" use cases - extracting metadata from spoken word transcripts. He built the company's first ISV program and grew it to over 100 active partners, leading to strategic relationships with Zoom, Microsoft, Cisco, Panasonic, Sony, Logitech, Matrox, Extron and dozens more.

Most recently, Mike led Panopto's corporate development and M&A efforts including strategy, inbound, GTM ideation, diligence, integration planning and negotiation.

Mike lives just outside Seattle, Washington with his wife and two kids, where he spends his off time exploring the beauty of the Pacific Northwest and just about anywhere a nonstop flight will take him.

Case Study


EdTech company with 1,800 customers

and over 200 million global users

Challenge: The company had not adjusted pricing in three years. The CEO asked Meridian Insights to evaluate pricing, identify additional ideas to increase revenue, and create a plan for implementation across all departments.

Approach: Mike worked cross functionally to consider marketing, sales, service and product implications. Mike conducted market analysis, analyzed internal data, drafted packaging strategy, created wireframes and recommended a communication strategy for customers.

Results: The company is actively implementing the recommendations and the CEO believes "it will yield solid results."

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More at


Seattle, WA


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